How Brannigan Craft Brewery Tripled Online Engagement Through Video
When a mid-sized Irish craft brewery needed to break through a saturated social landscape, they turned to us. Over eleven weeks we produced a documentary-style brand film, six short-form social cuts, and a product spotlight series. The result: a 218% increase in average watch time and a measurable lift in direct-to-consumer sales during the campaign window.
"They didn't just make a video — they understood our story and found the angle that made people stop scrolling."
— Declan Brannigan, Founder, Brannigan Craft Brewery
Real Outcomes from Real Productions — Video Services by Emblem of Video
We don't pitch hypotheticals. Every engagement we take on is built around a specific narrative challenge and a measurable goal. Below, explore the projects that define how we work — and the results that keep clients returning.
Corporate Communications
Morelands Financial Group — Internal Culture Film
Morelands needed to unify a distributed workforce of 1,400 across three countries. We embedded with teams in Dublin, London, and Frankfurt over four weeks, capturing candid interviews and day-in-the-life footage. The resulting 14-minute internal film became the centrepiece of their annual all-hands, with an internal survey showing 89% of staff felt "more connected to the company mission" after viewing.
"The authenticity was remarkable. People saw themselves on screen and it changed the conversation." — HR Director, Morelands
Event Coverage & Recap
Lúnasa Arts Festival — Three-Day Multi-Camera Capture
A regional arts festival with ambitions to go national. We deployed a five-person crew across three stages, capturing 42 hours of raw footage. Post-production delivered a 6-minute highlight reel, 18 artist profile clips, and a 90-second trailer for the following year's campaign. Ticket pre-sales for the next edition jumped 57% — the festival committee credited the video content directly.
Harbour Light struggled to communicate the tangible impact of donations. We created a five-part testimonial series featuring beneficiaries, staff, and community partners. Each episode ran under three minutes — designed for email campaigns and social sharing. Within six months, recurring monthly donations increased by 41%, and the foundation reported a 3x increase in shares compared to their previous written appeals.
"For the first time, our donors could see exactly where their money goes. The response was overwhelming." — Programme Director, Harbour Light Foundation
73
Productions completed since 2019 across corporate, nonprofit, and creative sectors
6
Dedicated crew members with backgrounds in cinema, journalism, and post-production
92%
Client return rate — most engagements lead to ongoing production partnerships
Capability Matrix
Service Area
What's Included
Typical Timeline
Best For
Brand Films
Discovery workshop, scripting, 2–3 day shoot, colour grade, licensed music, two revision rounds
6–10 weeks
Companies launching, rebranding, or entering new markets
Social Content Packages
Content strategy session, batch filming (half-day or full-day), editing into 4–12 short-form pieces, platform-specific formatting
3–5 weeks
Brands needing consistent, high-quality social presence
Event & Conference Capture
Multi-camera setup, live audio feed, same-day highlight option, full post-produced recap
Nonprofits, B2B firms, service companies building trust
Training & Internal Video
Instructional design consultation, studio or on-site shoot, screen capture integration, chapter markers
5–8 weeks
Organisations with onboarding, compliance, or upskilling needs
Our Production Methodology
1
Narrative Discovery
Before any camera rolls, we spend time understanding your audience, your message, and the specific outcome you need the video to achieve. This isn't a questionnaire — it's a structured conversation that shapes every decision downstream.
2
Creative Blueprint
We develop a treatment document: visual references, shot lists, interview guides, and a rough edit structure. You approve the direction before production begins. No surprises, no wasted shoot days.
3
Production
On-location or in-studio, our crew works efficiently within the agreed scope. We handle lighting, sound, direction, and talent management. Most shoots complete in one to three days depending on complexity.
4
Editorial & Finishing
Editing, colour grading, sound design, motion graphics, and music licensing. We deliver a rough cut for feedback, then refine through two structured revision rounds before final delivery in all required formats.
5
Distribution Guidance
We don't just hand over files. We advise on upload settings, platform-specific optimisations, thumbnail strategy, and scheduling — so your content performs as well as it looks.
Common Questions
What does a typical project cost?
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Budgets vary widely depending on scope. A half-day social content shoot starts around €1,800. A full brand film production with scripting, multi-day shoot, and post-production typically ranges from €6,000 to €18,000. We always provide a detailed quote after the discovery conversation — no hidden fees.
Do you work outside Ireland?
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Yes. While we're based in Ireland, we've completed productions in the UK and mainland Europe. Travel and accommodation costs are quoted transparently upfront.
How far in advance should we book?
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Ideally four to six weeks before your desired shoot date. For large-scale event coverage, eight weeks is safer. We occasionally accommodate shorter timelines — reach out and we'll see what's possible.
Can we use the footage across multiple platforms?
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Absolutely. All deliverables come with full usage rights for your organisation. We can format outputs for web, social, broadcast, or internal use. Music licensing terms are outlined in your contract — most licenses cover standard commercial use indefinitely.
What if we need changes after the final delivery?
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Our standard engagement includes two revision rounds. Additional edits after final delivery are billed at an hourly rate, which we'll agree on before any extra work begins.
Start a Conversation
Every project begins with a brief conversation about what you need and what success looks like. No obligation, no hard sell. Reach out and we'll respond within one business day.
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Contact: Emblem of Video, 400 Hammes Causeway, South Audreycester, Co. Kerry, F01 3183, Ireland. Email: [email protected].
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Disclaimer
The case studies, figures, and outcomes described on this website reflect specific client engagements and are presented for illustrative purposes. Individual results vary based on project scope, market conditions, client participation, and other factors beyond our control.
Emblem of Video does not guarantee specific outcomes, metrics, or return on investment for any future engagement. Prospective clients should discuss their goals and expectations directly with our team before commencing a project.
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